Jonny Asmar

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Hi, I'm
Jonny
Asmar.


I build stuff for the web.

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I specialize in

React
Node.js
AWS

HTML
CSS
JavaScript
TypeScript
Flow
React
Redux
Next.js
Node.js
NestJS
Express
Hack / HHVM
PHP
Java
Python
GraphQL
REST APIs
Apollo
Relay
EntQL
SQL
MySQL
MongoDB
CosmosDB
AWS (Lambda, EC2, RDS)
Google Cloud
Azure
Docker
Serverless Framework
OpenAI APIs
LLM Integration
Prompt Engineering
AI Automation Tools
Craft CMS
WordPress
Drupal
Laravel
KeystoneJS
ColdFusion
Jest
TDD
BDD
CI/CD Pipelines
GitHub Actions
GitLab
Jenkins
Vercel
Design Systems
Application Frameworks
UI / UX Design
Responsive / Mobile
Docusaurus
Unidash
Metrics Dashboards
Analytics & Monitoring
Software Architecture
Project Leadership
Product Management
Mentorship
SEO
AMP
Business Development
API Integrations
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Ask Me (aka GPT) Anything

Curious about my experience, skills, or projects? Ask below and I’ll (or GPT will) answer.

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Previously

Software Engineer
Facebook, Inc.Meta Platforms, Inc.

Moving on, ready, and eager for the next chapter!

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I started

building websites all the way back in 2000 when I was just twelve years old and we still used tables to build layouts. From fan sites to Facebook – a 20+ year journey through the web.
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I'm passionate about


šŸ‘€ User Experience

User experience has always been at the heart of how I build. Even in deeply technical domains, I believe UX is what separates functional tools from truly impactful ones. Years of being a UX designer myself or working closely with product designers—including as a low-fidelity design instigator—taught me that clear, intuitive interfaces don’t just benefit users, they reduce complexity across the stack. Great UX isn't just visual polish; it’s empathy, clarity, and momentum.

🧰 Developer Experience

I've come to believe that how we build is just as important as what we build. After years of collaborating across time zones and orgs, I’ve seen how the right developer experience—clear APIs, thoughtful architecture, helpful tooling—can transform a team’s output. Most recently, I’ve worked on large-scale internal platforms supporting thousands of engineers, where small DX improvements meant outsized gains in speed, confidence, and maintainability.

🧠 Systems & Products

I’m endlessly curious about how systems behave—both technical and human. I approach engineering problems like a product thinker: what are we optimizing for, what tradeoffs are we making, and how will this evolve over time? Working at scale has sharpened my thinking around incentives, abstractions, and emergent complexity. Whether I’m building internal tools or game systems, I try to create structures that are simple, flexible, and resilient.

šŸ— Software Architecture

Architecture is where engineering becomes strategy. I love asking the hard questions up front: Will this scale? Can we ship faster? What happens when requirements change? Whether designing component libraries, orchestrating services, or scaling frontend platforms across large teams, I’ve learned that good architecture isn’t about rigid rules—it’s about enabling agility, resilience, and clear paths forward.

šŸŽÆ Leadership

Leadership takes many forms, and I’ve had the opportunity to grow into many of them—mentoring junior engineers, guiding architectural decisions, managing teams, and aligning cross-functional stakeholders. To me, leadership means clarity in chaos and forward motion when things stall. I’ve found my groove in roles where I can elevate others while driving progress—whether through technical vision, team coordination, inspiring collaboration, or just being a calm voice in the room.

šŸ¤– AI as a Force Multiplier

I’m deeply passionate about the growing role AI plays in modern engineering and life in general—not just as a novelty, but as a tool that meaningfully multiplies what we can do. I use AI daily to boost productivity, accelerate prototyping, catch bugs, and unblock momentum. But beyond speed, what excites me most is how AI can unlock new kinds of experiences for users—smarter workflows, better personalization, and tools that *feel* like they understand you. I’ve led LLM-powered projects, built with AI-first interfaces, and constantly explore how to push these tools further. To me, AI isn’t just the future—it’s already making us better builders today.

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You can find me on

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Jonny Asmar Ā© 2020